225113 Marketing Specialist

ANZSCO Occupation Code: 
225113
ANZSCO Occupation Name: 
Marketing Specialist
Skill Assessing Authority: 
Medium and Long-term Strategic Skills List: 
No
Short-term Skilled Occupation List: 
Yes
494: 
Yes
PMSOL Occupation: 
No
ANZSCO Occupation Description: 

225113 MARKETING SPECIALIST

Alternative Titles:
Marketing Consultant
Marketing Coordinator
Marketing Officer

Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.
Skill Level: 1
Specialisations:
Brand Manager
Category Manager
Product Manager
Sales Promotion Officer

ANZSCO Skill Level: 
1

2251 Advertising and Marketing Professionals

ANZSCO Unit Group Code: 
2251
ANZSCO Unit Group Name: 
Advertising and Marketing Professionals
ANZSCO Unit Group Description: 

2251 ADVERTISING AND MARKETING PROFESSIONALS

ADVERTISING AND MARKETING PROFESSIONALS develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
Indicative Skill Level:
In Australia and New Zealand:
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Tasks Include:

planning, developing and organising advertising policies and campaigns to support sales objectives
advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
analysing data regarding consumer patterns and preferences
interpreting and predicting current and future consumer trends
researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
commissioning and undertaking market research to identify market opportunities for new and existing goods and services
advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

Avg. weekly earnings - males (May 2012): 
1 638.50
Avg. weekly earnings - females (May 2012): 
1 293.50
Avg. weekly earnings - persons (May 2012): 
1 430.40